Senior Trade Optimization Analyst

Location: Chicago, IL

The Sr. Analyst of Trade Optimization is responsible for the overall improvement of sales related investments within the Grocery Channel. The Sr. Analyst owns ROI improvement on expenditures such as Variable Trade, Slotting, Field Marketing, and other customer related spending. Assists the Manager of Trade Optimization with reviews of customer level trade programming and recommends ways to improve programming to enhance ROI. Works cross-functionally with sales teams to explain programming changes and implementation recommendations.

  • Lead margin improvement for Wells Enterprises within the Grocery Channel.

  • Evaluates all trade programs within the Grocery channel to ensure that ROI is accretive to margin targets and in line withcustomer performance expectations.

  • Responsible for ensuring programming falls within guidelines communicated by the Manager of Trade Optimization.

  • Conduct monthly reviews with Sales teams to evaluate current programming and suggest changes to improve both top-line revenue delivers and bottom-line margin performance.

  • Evaluates slotting decisions, payback time, and suggests ways to make changes to fixed spending to drive revenue.

  • Works cross-functionally with finance, trade development, and sales to ensure that recommendations are agreed to and implemented at the customer level.

  • Works with the Manger of Trade Optimization to set suggested retail pricing within the Grocery Channel and evaluate trade spending associated with that pricing.

  • Establishes Lowest Net Unit Costs for the Channel focused on both competitive retails and margin need to deliver accretive revenue profile.

Qualifications

EDUCATION

  • Bachelor's degree in mathematics / statistics; MBA preferred

EXPERIENCE

  • 5 - 7 years experience

Casey Needham