Senior Marking Analytics Manager

Location: San Francisco, CA

We are seeking a Marketing Analytics Manager to lead a team of whip-smart, resourceful analysts who are unlocking opportunities that drive results at scale across Search, Display and App marketing channels.  You will be responsible for describing ROI through evolving our A/B test practices and performance reporting.  Your business partners will belong to a high functioning cooperative of portfolio managers, data warehouse engineers and data scientists.  The role reports to the Director of Marketing Analytics. 

The ideal candidate combines outstanding business acumen and communication skills with excellent quant skills, and particular experience applying experimental design and statistical inference to measure incremental campaign performance.  He/she will have a passion for data democratization and will drive towards continuous improvement in the area of performance reporting.  This role will be pivotal to shaping and achieving our global growth strategy.

You Will

  • Working side-by-side with the channel managers, advise on optimization strategy, accurately sizing opportunities, and seeking improved methods for assessing the value of marketing innovations.   

  • Evolve and accelerate measurement practices, including novel test designs that ensure incremental learnings and modern sampling procedures to streamline results generation.

  • Lead by example to build a culture of accountability and rigor to substantiate proven business impact.

  • Support the buildout of performance reporting dashboards that scales with our growing global business.  Work through tagging and data integrity issues with cross functional stakeholders in Engineering and Channel teams.  

  • Bring clarity to KPIs, performance drivers, and competitive trends.

  • Advise in areas of forecasting, budgeting, and goal setting.   

You Have

  • Must have extensive experience in Marketing Analytics tools; Doubleclick, Adwords, Bing Ads, Omniture, Google Analytics, DCM, App marketing

  • Fluency in web analytics and pixel implementations.

  • SQL and Hive fluency

  • Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it.  Strong listening skills as well as the skills to persuade particularly based on evidence

  • Thorough experience designing and analyzing experiments across a variety of marketing channels, and statistical protocols

  • Strong communication skills, with an emphasis on teamwork, initiative and integrity

  • Experience with App ecommerce and tracking desirable

You Bring

  • 8+ years in performance marketing analytics roles.

  • At least 4 of those years in each of SEM, Display, Paid Social and Analytics.

  • Experience with App marketing tracking  and performance analytics

  • BS/BA degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, CS, etc., from a top tier school.  Strong preference for candidates with advanced degrees in the same disciplines.

Chris Herbert