DIRECTOR, VALUE & ACCESS - Cambridge, MA

This position will support both the tactical and strategic components of the Value and Access team. This position will maintain a high level of collaboration and integration with the brand team, US Market Access, Market Research, Regulatory, Medical, HEOR, Legal, Training and other departments as necessary. This role will have responsibility for developing resources for US Account Management Teams, managing trade association meetings, payer media planning, as well as field pull-through tools. This role will also ensure integration of payer insights across the specific franchise and with key stakeholders through close collaboration with both the Professional and Consumer Marketing teams. This position will be based in Cambridge, MA and report to the Senior Director, Value and Access.

Specific responsibilities include:

• Developing non-branded and branded payer promotional items
• Developing and coordinating training efforts in support of payer facing teams working closely with Value and Access, Account Management, Training, and Brand team leadership
• Coordinating and contributing to payer market research efforts as needed (eg, Market Access advisory boards, syndicated reports, in-depth interviews, etc)
• Serving as a contact for Genzyme engagement with payer trade associations & conferences (AMCP, NAMCP, PCMA, etc.)
• Promotional Review Board (PRB) champion for Value and Access (ie, medical, legal, regulatory review process)
• Updating payer support tactics, marketing programs and tools.
• • Providing analytical support around payer reports to capture trends around coverage, distribution, and OOP costs
• Budget tracking
• Flexibility to take on other responsibilities, as needed by the business over time
• Managing creative agencies 
• Ensuring compliance with government regulations and company processes

Basic Qualifications: 

• BA, BS or equivalent required. Graduate degree is a plus. 
• 5-7+ years of biopharmaceutical industry experience 
• 3+ years of Market Access experience, such as Payer Marketing, Account Management, Contracting, Training 
• Experience with specialty products 

Preferred Qualifications:

• Strong understanding of and experience in marketing 
• Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid 
• Experience in developing tools and tactics applicable to US payer markets 
• Strong sense of professionalism, accountability and urgency for defined areas of responsibility 
• Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy) 
• Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables 
• Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.) 
• Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials 
• Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions 
• Reliable and responsible management of budgets and expenses 
• Effective interpersonal skills 
• Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities 
• Proven ability to align internal stakeholders and achieve results through collaboration